CLEVELAND – Nov. 5, 2020 – Professional contractors have choices when it comes to paint, and Pratt & Lambert® Paints is giving them another reason to choose its premium paint products. The brand has launched its first-ever loyalty program―the new Pratt & Lambert Pro Contractor Rewards Program―designed exclusively for independent professional painting contractors.
The launch of the program marks the first time in Pratt & Lambert’s 170-year history that it has given professionals the opportunity to accrue ongoing rewards. The Pro Contractor Rewards Program is the only offering of its kind, enabling professionals to earn cash rewards in the form of a reloadable debit card―as opposed to the traditional merchandise―based on their paint purchases.
“Pratt & Lambert has an unwavering commitment to professional painting contractors, and we’re excited to reward them for choosing to ‘Never Compromise®’ through their ongoing loyalty to our brand,” said Cindy Mansfield, brand manager for Pratt & Lambert Paints. “All Pratt & Lambert products are designed for the discerning professional looking for a flawless finish and true color accuracy. Our new rewards program gives the most sought-after pros the recognition they truly deserve.”
Registering for the Pratt & Lambert Pro Contractor Rewards Program is simple and can be completed at www.prattprorewards.com. Pros who accrue more than $500 in Pratt & Lambert paint purchases within 30 days can upload their receipts to the website to earn a $25 reloadable debit card. Future purchases earn additional rewards, delivered via the reloadable card, with a maximum of 50 gallons qualifying for rewards each calendar month.
The Pro Contractor Rewards Program includes all Pratt & Lambert interior and exterior brands and finishes, including the Accolade®, Aquanamel®, Fresh-Spec™, Pro-Hide®, RedSeal® and Skylight® lines. Rewards values may vary between brands and 1-gallon versus 5-gallon sizes.
The Pratt & Lambert brand brings professional painters quality, coverage and color selection, as well as product availability, a high level of service through an exclusive dealer network and products that help maximize productivity. To learn more about the new Pratt & Lambert Pro Contractor Rewards Program, visit www.prattandlambert.com/prattprorewards/.
About Pratt & Lambert:
Since its founding in 1849, Pratt & Lambert has stood for quality, leadership and innovation in the paint industry. We have offered the finest paint products and an unwavering commitment to dealers, consumers and professional painters. Our exceptional achievements over the last century have helped make us one of the finest paint brands in the marketplace and distinguished color leader in the paint industry. When it comes to quality, “Never compromise®.” For more information, visit prattandlambert.com.