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Website Redesign Press Release

CLEVELAND — Supporting its reputation for unparalleled style and rich color palettes, Pratt & Lambert Paints is pleased to announce the new design and aesthetic of its website, prattandlambert.com. The new site offers users an improved web experience with inspiring visuals, easy navigation and resources to help both discerning consumers and professional painters.

Along with links to a store locator, the new Pratt & Lambert website contains informative sections including:

Color Visualizer
The Color Visualizer tool allows users to view and experiment with color before actually beginning the painting process. This innovative tool assists consumers in the color selection process as they experiment online with shades from Pratt & Lambert’s wide color offering. Users can choose from a library of room images that includes kitchen, bedroom, living room, dining room, bathroom or other home areas. Then, they can change the colors of the walls, trim and ceilings until they find the perfect shades for their home.

Color & Inspiration

This section of the website offers advice and inspiration with its color collections, trends forecast and inspiration gallery. Here, users can learn about color from the experts and view the digital version of Color Expressions, a publication featuring the latest Pratt & Lambert trends and products. The Color & Inspiration section also introduces the Pratt & Lambert Style & Design Guild, a collaboration of industry professionals guiding the future of interior design.

Product Selector

Whether professional contractors or first-time DIY homeowners, users can find the perfect product for their painting needs through the Pratt & Lambert product selector. Displaying each product’s features and applications, the easy-to-read tables simplify the selection process and provide application information to ensure the user selects the correct product for his or her specific painting project. The full spectrum of Pratt & Lambert offerings includes interior paints, exterior paints, stains and clears and primers in a variety of lines and finishes.

Our Green Commitment

Pratt & Lambert knows the importance of protecting the environment in its mission to beautify interiors and exteriors, and this section of the website highlights the company’s commitment to sustainability. This section showcases the brand's environmental protection mission, Green Cert® products, eco-friendly decorating tips for consumers, and links to My Green Palette for professionals.

For Professionals

Here, pros can find product specifications, certifications and affiliations, as well as opportunities to network and connect with others in the industry. Professionals including architects, contractors and designers have the chance to find the latest information on environmentally responsible coatings and products, share their sustainable designs and discuss industry issues at MyGreenPalette.com. They may also opt to learn more about and apply to join the Style & Design Guild.

For more information on Pratt & Lambert Paints or its new website, please contact Branden Blackmur at bblackmur@fallscommunications.com or 216-472-2392.

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About Pratt & Lambert
Headquartered in Cleveland, Ohio, Pratt & Lambert is the professional’s and discerning consumer’s first choice for superior quality paints. Pratt & Lambert manufactures a complete family of innovative paint products formulated to beautify, protect and add lasting value to homes and businesses. By constantly monitoring emerging technologies and raw materials, Pratt & Lambert continues to develop the highest quality paints. Pratt & Lambert continually strives to deliver peak performance in all aspects of its business, from product quality to customer satisfaction.

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info@prattandlambert.com