Blok-Tite Press Release
CLEVELAND — Pratt & Lambert Paints®, an industry leader in consumer and industrial coatings, is pleased to announce the introduction of its newest masonry product, Blok-Tite™ Masonry Waterproofing Paint.
Created for both interior and exterior applications, Blok-Tite is among the industry’s best products for hydrostatic (water) resistance with a rating of 12 psi (pounds of pressure per square inch), the equivalent to a 26-foot wall of water. And its unique odor neutralizing properties reduce smells and odors often associated with damp basements.
Damp, below-grade areas of homes and businesses are prone to water damage due to moisture seeping in through foundational cement cinder blocks. Blok-Tite solves that problem by creating a nearly impenetrable barrier to common moisture conditions and it has been engineered to be applied at any time, even during new construction to maximize water protection from the initial build phase.
“Water can be one of the most damaging forces to homes and commercial buildings because of its ability to penetrate internal areas and surfaces,” says Debbie Zietlow, Pratt & Lambert Paints product manager. “In addition to having an industry leading 12 psi water protection rating, another important benefit of Blok-Tite is its low-odor formula, which provides users the convenience to apply the product without having to leave their homes or businesses while the coating dries. This is especially important because the product is often applied in enclosed spaces with minimal air circulation, such as basements.”
Pratt & Lambert Paints’ commitment to product quality is equally as important as color quality and selection, and Blok-Tite is no exception. The waterproofing product is available in more than 500 Pratt & Lambert Never Compromise® Color System colors. Users are sure to find the perfect color to match any interior or exterior design aesthetic for masonry or concrete projects. “With so many colors available, Blok-Tite is ideal for repurposing a basement space,” Zietlow said. “Not to mention it’s also great for adding beauty and protection to exterior masonry walls and coordinating home foundations to the color of your siding.”
Blok-Tite provides superior protection from seeping water, and the product offers a 15 year limited warranty. With Blok-Tite Masonry Waterproofing Paint from Pratt & Lambert, you get unbeatable protection from water and moisture without compromising style. Blok-Tite is available for the suggested retail price of $33.99 at Pratt & Lambert independent dealers.
For more information about Pratt & Lambert Paints and for nationwide retail locations, visit www.prattandlambert.com or call 800-BUY-PRATT.
About Pratt & Lambert
Headquartered in Cleveland, Ohio, Pratt & Lambert is the professional’s and discerning consumer’s first choice for superior quality paints. Pratt & Lambert manufactures a complete family of innovative paint products formulated to beautify, protect and add lasting value to homes and businesses. By constantly monitoring emerging technologies and raw materials, Pratt & Lambert continues to develop the highest quality paints. Pratt & Lambert continually strives to deliver peak performance in all aspects of its business, from product quality to customer satisfaction.