color & inspiration
Balanced. Solid. Strong.
Practical, timeless, middle-of-the-road and solid, gray is a cool, neutral color that adds a sense of balance. It's often perceived as sophisticated and formal, though too much gray feels cold and uninspiring. A by-product of gray, silver is usually associated with strong character and kindness. Include a dark shade of gray in your palette to add masculinity or a lighter shade to create a cooling effect.